Bernt UllmannBoard of Advisors

Phone: (310) 826-3000

Bernt Ullmann is widely recognized as the leading authority on brand monetization and celebrity licensing, with over $6 billion in retail sales generated from the brand portfolios he has built. As CEO of Celebrity Lifestyle Brands, Bernt has created and scaled global consumer products companies alongside icons like Jennifer Lopez, Nicki Minaj, Adam Levine, Kathy Ireland, and others.

His unique ability to turn personality-driven brands into high-growth platforms directly supports NDFC’s strategy of post-acquisition acceleration through:

  • Brand positioning and identity development for acquired companies
  • Strategic licensing, endorsement, and retail distribution partnerships
  • Enhancing consumer value perception to drive revenue and EBITDA multiples

Bernt’s career includes executive roles at FUBU, Phat Farm, Coogi, and Donna Karan, and he has led some of the largest celebrity brands in the world.

Mr. Ullmann is arguably the world’s leading expert in celebrity brand development, brand management, licensing, distribution, and monetization. Often referred to as “The Man Behind the Brands”, Mr. Ullmann has been the trusted business acceleration expert by top fashion moguls and CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger.

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